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    Reaching Perfection, Chapter 24: Advertising - Ray Benefield

     

    About Reaching Perfection

    Spoiler

     

    Reaching Perfection consists of a series of short articles on Level Design, written by Ray Benefield over the course of several years. The articles were originally published on his website (www.reachingperfection.com), and are republished here on Next Level Design with permission from the author.  The subject matter is wide ranging, covering everything from Threat Zones, to Peer Review, to Cohesion, and many, many other aspects of level design.

     

    *Note:

    • These articles are a snapshot of the authors viewpoint at the time they were written, and should not be interpreted as 'truth' - take them as food for thought, and an impetus for discussion on the various topics.)
    • The website these articles were published on was focused exclusively on the Forge mode within Halo 3 and Halo: Reach, so there will be many references to Forge and these games.

     

     

     

    Missed Chapter 23?

    Read it here: Static Perspectives

     

     

    Intro

    So you’ve been reading all of the previous lessons and now you are prepped and ready to go. You feel you’ve got a great map that follows many of the principles of level design that you have learned. You go to play your map and realize that you have no one to playtest it with you. You post your map on the forums and receive little to no replies on your map. Remember the whole deal about if a player can’t find something on your map then it might as well not exist? Well if players can’t find your map then... well, it might as well not exist right? For those demented ones out there do not relate this to suicide. Grrr...

     

    Spreading the word
    You’ve got your beautiful creation... now you have to spread the word. You have got to share it to the world. Just like anything else that you can possibly make you have to advertise what you have created. Whether it is a new map, a new game mode, a new game, a new community, a new shower head, etc. you need to show what you have created to people who will enjoy it. Everyone has their own way of advertising, some better than others. Some spam every person they possibly can on the internet. Some pay hundreds to get some popular hangout to advertise them. Advertising is a big part of becoming successful and I’m going to share my secrets of success to you, my faithful reader. And my tricks work. Don’t believe me? You are reading these lessons aren’t you?

     

    Advertising is everything
    Think about how you found these lessons. I will be honest with you my friends. You fell for my advertisement tricks. There was something that I did successfully to get you to read this right here and now. You are one of hundreds and maybe even thousands of people reading what I have to say. But why are you reading this? What did I do to draw you in? Who was it that introduced these to you? How did I bring you here to ReachingPerfection.com? But it isn’t just me who has fooled you. Do you have a favorite news channel? There is a reason that you watch it over other news channels. How about a favorite restaurant? How did you find that restaurant? Why do you like it over all of the other ones? Now how do you get people to play your map? How do you get people to enjoy your map better than Joe over there? Advertising is a skill that is used in everything. It’s time somebody let you in on the tricks of the trade.

     

    It’s not about you
    The most important thing to remember is that in order to get people to experience your content you have to forget that it is all about getting your content popular. Nobody truly cares about what is in it for you. They care about what is in it for them. The trick to successful advertising is giving, not receiving. Learn to give and eventually you will receive. People want to know what you have to offer them. Before people will give your map a chance you have to give them something they want. If you are only focused on getting your map popular then you will fail. However if you are focused on offering your help, time, services, and whatever else you have to offer they will give back to you. So the first rule about advertising is learning to not be selfish and learn to give rather than receive. If you do this, then you will receive advertising naturally.
     

    Read Chapter 25: Investment

     

     

    Follow Ray

    Twitter: https://twitter.com/RayBenefield

    Mixer: https://mixer.com/RayBenefield

     

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    Article Preview: You’ve got your beautiful creation... now you have to spread the word. You have got to share it to the world. Just like anything else that you can possibly make you have to advertise what you have created.


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