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  1. About Reaching Perfection Missed Chapter 25? Read it here: Investment Intro Have you ever taken the time to tell someone that you love their work and that you can’t wait to see more? Well if you have, how many times has that person gotten back to you personally? How much more excited are you for their product when you get that personal message back saying that they thank you for your support? How much more willing are you to share that person’s work with your friends? That person just scored themselves’ more credibility. What it means to nurture Nurturing is the act or process of developing a person. It is bringing them up and developing them into something else. As a designer your goal is to nurture your fans from being casual fans to hardcore fans that will likely spread your creation. Casual fans just like your product and when they see it they will likely download it. Hardcore fans on the other hand, will take the time to spread the word because they feel that your work is worthy of others to experience. While casual fans are important, they are not what make the difference in advertising. Hardcore fans will get the word out that you have something new out and the casual fans will hear the word and download it. Hardcore fans will advertise for you. The more you have, the less you have to advertise, and the more time you can spend on working on new amazing content for your fans to enjoy. The way of nurturing Nurturing fans can be done in various ways. If I receive a comment on one of my creations, I take the time to personally message that user and let them know that their opinion does matter to me. If someone asks for my help I do my best to take the time out of my day to try to work with them. Because I am giving back to them my credibility is raised in their eyes and they are more likely to come back and ask for more help and more likely to help advertise my works. As you get more popular though it becomes harder and harder to nurture all of your fans. At that point you have to take the time to decide who to help and for how long. If you spend too much time nurturing you won’t have any time to finish any of your works and you will start losing fans that are waiting for content. However if you spend too much time making content then you lose that strong advertisement base and the time you spend trying to get your future works out doubles. It is a difficult balance to find and one that you can only find through years of experience. Always respond If you do not have time to nurture every person that comes to you or every person that enjoys your work at least take a little bit of time to acknowledge them. Something is better than nothing and most people will understand that you are busy and will still take the time to look out for your work or wait until you are less busy to ask you for help. Never leave a person hanging because the same way that one person can make you popular, one person can bring you down. You never know who will do what for or to you so never let something just slide by. Nurturing has been one of the best advertisement strategies that I have used to get my content out there, including these lessons. Don’t under estimate the power of personal and direct interaction. Remember that your time is money and giving it to others means a lot to them. Invest in your fans and future. Read Chapter 27: Reputation Follow Ray Twitter: https://twitter.com/RayBenefield Mixer: https://mixer.com/RayBenefield Follow Next Level Design Join the Forum: http://www.nextleveldesign.org/index.php?/register/ Follow us on Twitter: https://twitter.com/NextLevelDesig2 Discuss on Discord: https://t.co/hkxwVml0Dp
  2. About Reaching Perfection Missed Chapter 24? Read it here: Advertising Intro Do you have a great map that you designed that got very little attention way back in the day? How about that crazy little prototype layout that you threw together a couple months ago? Do you have goals of being an iconic figure in the level design world and having everyone enjoy your content? Then everything that you worked on will not go to waste. Quite the opposite, everything you make is crucial to your success in the future. Every little thing you do is an investment towards your goals of being a great level designer. Every little thing matters So what exactly is it you are investing? Well any content you make is an investment. Every person that you talk to is an investment. Every minute of every day is an investment in your future. One step leads to another and you are who you are today because of what you have done in your past. Do you want to make that “you” of today famous? Then you have to start thinking in terms of what you did to get to where you are and what you need to do to get to where you want to be. You remember that kid you helped back on Halo 3, Farcry, Unreal, etc? He could be the key to your success. He could be the person that tells Bungie’s Halo: Reach executive producer that your material is worth looking at. You remember that map you made 3 years ago that you thought didn’t get enough attention? Well that may be the map that tells that executive producer that you need to be working on their next game or future downloadable content. Everything is important... including those 10 minutes you spent helping a new level designer with their first map. That new designer may become your next big follower that gets you that lucky break. Time efficiency So now you know that everything you do matters. But now you need to start figuring out and deciding what your best courses of action are. Is building your map more important than helping your new friend with his map? Is responding to a private message for help worth more than trolling the forums? Is taking the time to respond to someone’s thread about their map a better investment than posting your own map in a thread? You want my opinion? Take the least selfish route. Remember the mention of learning to be selfless for advertising purposes and how you are only good to people for what you can provide for them? Well mix that with the concept of investment. That person you just sacrificed your time for just so happens to be best friends with some big shot... who knew? Sometimes you can only do so much for yourself and you need the help of others which is why investing in being helpful and selfless to others will benefit you the most. Trust me on the sunscreen. Time is money Time is money. Giving your time to others is just as or more valuable than giving those people your money. And some will see it as that and be very grateful. Giving that hour of your time to teach them to fish instead of paying $10 for a meal at Applebee’s will definitely be worth more to them in the long run. Use that never ending cash flow that we call time to your advantage. You never know when one of your selfless investments will pay off and win you the lottery. Read Chapter 26: Nurturing Follow Ray Twitter: https://twitter.com/RayBenefield Mixer: https://mixer.com/RayBenefield Follow Next Level Design Join the Forum: http://www.nextleveldesign.org/index.php?/register/ Follow us on Twitter: https://twitter.com/NextLevelDesig2 Discuss on Discord: https://t.co/hkxwVml0Dp